Major papers surge into the political “blogosphere”

12 years ago by in Uncategorized Tagged:

Newspapers take new approach to political commentary


Miami Herald Photo

WASHINGTON — With the November 7th mid-term elections fast approaching, the most prominent newspapers have been beefing up their political coverage online and launching their first political blogs.

“I think there was a niche for a blog that would be non-partisan,” says Frank James of the Chicago Tribune. “A blog that would attempt to give people information and does not play into the highly charged political atmosphere that exists on the Internet today.”

James is a national correspondent for the Chicago Tribune and founder of “The Swamp,” the Tribune’s Washington-based political blog launched early this year.

“Our first posting was Jack Abramoff pleading guilty, which seemed like a really appropriate way to start a journalistic blog on Washington called ‘The Swamp,’ ” James said. The blog’s homepage suggests that its goal is to help readers navigate Washington, a swamp-like “morass of partisan politics, political intrigue and complex legislation and policy.”

Gary Fineout, a political reporter for the Miami Herald, contributes to the paper’s blog, “Naked Politics,” which launched in July. Fineout agreed with James, saying it is important for newspapers to not only show the American public that they can thrive with the new online medium, but also bring a certain level of quality control to the “blogosphere.”

“We all feel that we are news reporters as such, and we are covering these issues, and we don’t want to be accused of having a particular vantage point,” said Fineout of his participation in “Naked Politics.” The blog is more recently comprised of poll statistics and brief updates on state and national races that readers can freely comment on. Many of the contributing reporters also provide links to their related articles in the Herald.

The Boston Globe’s “Political Intelligence” blog is formatted similarly to “Naked Politics.” Political Editor David Dahl said that although a blog is delivered in looser, more conversational language, “snarky comments” and any other form of commentary are avoided.

Dahl emphasized the importance of his job as a “gatekeeper” who closely monitors reporter’s blog postings that occur on an almost hourly basis. He said that the Globe’s blog “received strong feedback” from its coverage on the Massachusetts primaries, and is focusing on the governor’s race and the run-up to the presidential campaign.

But “Political Intelligence” is just one portion of the Globe’s overall effort to use the website as a platform for the paper’s increased online political coverage. The website also offers opinion-based blogs, weekly columns, transcripts of debates, profiles of candidates on the issues, lists of campaign donations and more.

The Houston Chronicle’s “Texas Politics” blog has a less formal format and offers “chatty, gossipy items,” alongside hard news item. Peggy Fikac, deputy chief of the Austin bureau for the Houston Chronicle and San Antonio Express-News, said that the papers’ shared blog gives its readers “something fun,” referring to one of the humorous postings about the Democratic gubneratorial nominee’s campaign manager.

“Maybe people will read it and laugh and go on, or go, ‘Hey, I want to find out more about that campaign,”” said Fikac. “Just because it has a light tone, it doesn’t mean you dash something off of the top of your head. You have to report it.”

Fikac said the Houston Chronicle is updating its webpage to provide for the large number of readers who now visit the site, but its blog content pales in comparison to the Chicago Tribune’s, whose political blog pumps out at around 12 postings a day.

“The amount of copy that we’re putting out there every day, is what I dare say, pretty awesome,” said Mark Silva, Tribune political writer and major contributor to “The Swamp.”

Silva said that he feels pressure to accommodate to the speed of the Internet, but he is not worried that the demand will affect the quality of his work.

“It’s possible to write in a conversational and spirited way without giving up the fairness that you seek in a newspaper column,” Silva said. “We seek the same objective, which is fairness and balance.”

Frank James, Silva’s co-worker, said Tribune political reporters worry more about the interactivity of the blog because they have had to respond to their readers almost instantly. Other newspapers have stayed away from allowing reader contributions, postings or feedback until they determine how to monitor the blog more closely. James also said that journalists hope that their latest multimedia endeavors will increase their paper’s online readership as they are offering news produced by professionals trained to adhere to the highest journalistic standards.

Peter Eisner, veteran Washington Post political journalist, trusts that the effort will help inform and empower the American public. Eisner, now the Post’s D.C. Politics Editor, has his own “DC Wire” blog.

“We see and know that the public, as consumers of information, likes to have the ability to communicate with journalists in different ways,” said Eisner. “I hope that we can make it part of the scenery of D.C. politics, and draw people to it as another resource of information.”

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